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I (D). FOOD DELIVERY
GOAL: To authorize farmers as WIC vendors and allow participants to purchase fresh, unprepared, locally grown fruits and vegetables with their regular monthly CVB through CDP’s Farm Market Direct program.
METHODOLOGY: The Vendor Management Unit will work with CDP to add CVB functionality for all WIC participants at authorized farmers’ markets to the existing QR code solution within the Farm Market Direct program.
EVALUATION: Successful implementation of the electronic solution will be assessed by review of three indicators: number of families, number of farmer users, and benefit dollars redeemed.
STATUS: Training sessions were conducted statewide in April 2024 for farmers and local agency FMNP liaisons on processing CVB transactions utilizing participants' QR codes available on either WICShopper app or new QR Code EBT Cards (pending printing), consistent with FMNP benefits. Effective June 1st, 2024, both FMNP benefits and CVB are accepted methods of payment at West Virginia farmers' markets and stands.
Thus far for FFY2024, the number of families who have redeemed CVB at a farmers market is 431, the number of authorized farmers conducting CVB transactions is 49 of 165 total authorized farmers, and the CVB benefit dollars redeemed as of July 31, 2024 was 6088.05.
This goal is complete, and part of ongoing operations.
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