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I (C). FOOD DELIVERY

GOAL: To modernize the Farmers’ Market Nutrition Program (FMNP) so that participants can purchase fresh, unprepared, locally grown fruits and vegetables from authorized farmers via electronic benefit transfer (EBT) through CDP’s Farm Market Direct program.

METHODOLOGY: The Vendor Management Unit, the WIC Program Specialist (now the Farmers Market Nutrition Program Coordinator), and the Food Insecurity Partnership Liaison will work with CDP to implement the Farm Market Direct program with all WIC participants and farmers’ markets participating in the WIC FMNP. This will be a fully mobile and electronic solution for transacting FMNP benefits, eliminating the need for a banking contract and paper vouchers.

EVALUATION: Successful implementation of the electronic solution will be assessed by review of four indicators: number of families, number of farmer users, benefit dollars issued, and benefit dollars redeemed.

STATUS: The electronic solution was fully implemented in the 2023 growing season by printed QR codes. During the FY2024 FMNP season which started on June 1 Farm Market Direct is accessed via QR code hosted on the WICShopper mobile app. This eliminated printing and mailing costs of QR codes. During FFY2023 the number of families receiving FMNP benefits via QR code was 13,563, the number of authorized farmers was 122, the benefit dollars issued was $564,842.00, and the benefit dollars redeemed was $127,935.10. Thus far for FFY2024, the number of families issued FMNP benefits was 19,031, the number of authorized farmers was 165, the benefit dollars issued was $782,280.00 and the benefit dollars redeemed as of July 31, 2024 was $140,333.40.

This goal is complete, and part of ongoing operations.

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