Page 45

connecting with local PPSNE clinics for outreach. The FY 2025 LAP will continue to require PPSNE outreach and/or OB/GYN outreach as a strategy for this objective. The State agency has strongly encouraged the use of prenatal certification groups to expedite services to prenatal participants. Torrington Fair Haven sites continue to have some of the highest first trimester enrollment rates in 2024 Jan-Mar at 29.5% and 29.4% respectively. 6.2 Based on available funding, continue, or expand implementation of focused Outreach Campaign - WIC is MORE in FY 2023-2024. CDC Health Disparities grant reporting is required.

Baseline data in 2022 Overall participation increases (target areas = Hartford, Bridgeport, Norwich/New London, Meriden/Middletown) Additional CDC funding was secured to continue the WIC is More outreach campaign in FY24. The continuation of the campaign ran from January to May 31, 2024. Statewide we have seen a 3.6% increase in participation rates from FY23 to FY24. Specifically in the campaign target areas, we have followed participation trends closely since the campaign began. Overall, there has been an increase in participation with a range from 0.7- 15.8%. For one of the rural areas (Middlesex County) there has been a