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Program Functional Area 6: Caseload Management/Outreach Goal 6: Effectively reach all eligible individuals as resources allow and achieve the maximum caseload capacity to serve the greatest number of women, infants, and children. By September 30, 2024: Objective 6.1: Target a 1% increase over 2022 first trimester enrollment rates. (14.0%-2022) Objective 6.2: Based on available funding, continue, or expand implementation of focused Outreach Campaign - WIC is MORE in FY 2024. CDC Health Disparity grant reporting is required. Objective 6.3: 25% of FY 2024 Local Agency Plans will include an Outreach Plan with measurable strategies. Objective 6.4: 100% of local agencies will review and use CT-WIC show rate tracking report to improve access to WIC services. Baseline/target for show rate is 80%.

Objective Strategies/Activities Baseline Indicators Progress 6.1 Target 1% increase over 2023 first trimester enrollment rates.

Review of local agency LAPs and show that few local agencies have implemented 1st trimester enrollment outreach strategies in FY23.

As a result, the State agency developed two strategies in FY24 to improve first trimester enrollment. Local agencies are required to select one for implementation.

The State agency will facilitate collaboration among Program Nutritionists in the last quarter of FY23, and first quarter of FY24, to develop training, implementation, and evaluation process for the FY24 strategy.

2024 WIC Objective: ≥ 40%

FFY 2019 Target: ≥ 40.0% Average: 19.9% Range: 3.4% - 33.8%

FFY 2020 Target: ≥ 40.0%* Average: 17.4% Range: 4.3% - 38.6%

FFY 2021 Target: ≥ 40.0%* Average: 13.7% Range: 0.0% - 34.3%

2022 Target: ≥ 40.0%* Average: 14.0% Range: 0.0% - 42.1%

2023 Target: ≥ 40.0%* Average: 12.8% Range: 0.0% - 29.0%

Data Sources: FFY2019-2020: CT- WIC MIS (Management Information System).

*Starting with 2022 State Plan submission, we will report available complete calendar year data based on previous calendar year. CT-WIC Process Objective Report (FY 2023) 1st trimester enrollment of pregnant women is greater than or equal to 40%.

DPH/DSS exchange data at least quarterly on co- enrollment between WIC & HUSKY-A.

The State agency did not meet its target for this process objective. Some reasons for this drop in first trimester enrollment may be due to staff turnover and vacancies at the local level, coupled with an influx of enrollment requests. Looking at the 2024 calendar year data (Jan- Mar) the average is 14.9%, which is an improvement over the 2023 average.

The State agency has connected with a representative from Planned Parenthood Southern New England (PPSNE) to discuss updated contact information and strategies for more streamlined WIC enrollment. Local agencies have reported some issues with