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West Virginia WIC Policy & Procedure 7.02 Effective Date: 10/31/07 7.02 Publicizing WIC State Agency approval of all outreach materials, including but not limited to, flyers, posters, brochures, promotional item messages, press releases, and advertisement copy is required prior to distribution. The Local Agency Outreach Coordinator is responsible for obtaining approval from the State Agency Outreach Coordinator. 1. The copy sent to the State Agency for approval should be the same form, quality, color, etc. that will be distributed, if possible. 2. The State Outreach Coordinator will send written approval or disapproval of all material submitted within ten (10) days upon receipt. 3. Disapproved materials must be revised and resubmitted for approval. 4. Outreach material may be faxed to the State Outreach Coordinator for immediate approval when there is insufficient time for advance planning for outreach needs. 5. The Local Agency Outreach Coordinator must provide the State Agency Outreach Coordinator with eleven (11) additional copies of materials in the final form.  One (1) copy of the material will be distributed to each Local Agency Outreach Coordinator to be maintained in a resource file; and  One (1) copies will be maintained in a resource file at the State Agency. C. Publicizing the WIC Program 1. Media-related activities (see Attachment #1 7.02 and #2 7.02) may include:  News releases (see Attachment #3 7.02);  Newspaper feature stories;  Public service announcements; and  Distribution of flyers, pamphlets and posters. 2. A Release Form (see Attachment #4 7.02) must be signed by the WIC payee/parent/ guardian prior to the use of identifying information, written or recorded comments and/or photograph of the participant in a media-related activity. 3. The Local Agency will publicize WIC a minimum of two (2) times per year and include:  A description of the WIC Program;  Participant eligibility criteria; 2 of 3