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West Virginia WIC Policy & Procedure 7.02 Effective Date: 10/31/07 7.02 Publicizing WIC POLICY: The Local Agency will publicize the availability of WIC Program benefits and the location of WIC clinics. PROCEDURE: A. Local Agency Outreach Coordinator 1. Local Agency Outreach Coordinator will be designated for the Local Agency. 2. The Local Agency Outreach Coordinator will be responsible for the following:  Publicizing the availability of WIC Program benefits and location of all Local Agency WIC clinics;  Communicating and coordinating outreach efforts for the purpose of initiating and improving outreach activities at the State and local level including channeling all Local Agency outreach material orders and reviewing all Local Agency produced materials and news releases prior to submission to the State Agency;  Meeting with the State Outreach Coordinator biannually to plan outreach strategy;  Spending a minimum of eight (8) hours per week engaging in outreach activities when the Local Agency must increase caseload as specified by the State Agency;

Targeting outreach activities toward “high risk” applicants and participants and the maintenance of caseload when the Local Agency is at a maximum caseload.

The Outreach Coordinator will be responsible for contacting agencies or organizations in the Local Agency geographic area which specifically serve racial/ethnic groups or other protected groups underrepresented in the general population (see Civil Rights Policy 1.08). a) such agencies or organizations will be added to the Community Network Agencies list (see Attachment #1, 7.03) to ensure that equal efforts are made to inform underrepresented populations of WIC services and benefits Example: Instead of distributing WIC flyers community-wide, flyers should be distributed only to resources serving pregnant women, such as obstetrician offices and childbirth classes. B. Local Agency Produced Outreach Materials 1 of 3