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II. (F). NUTRITION SERVICES

GOAL:

Parents will be knowledgeable and supported throughout their breastfeeding journey.

OBJECTIVES: 1. Improve participant engagement throughout diverse communication

tailored to meet participant needs.

2. Increase guidance for mothers by ensuring consistent access to breastfeeding resources and breastfeeding support staff across all clinic locations.

3. Strengthen relationships with community partners by increasing

awareness of WIC breastfeeding resources.

METHODOLOGY: A variety of methods and materials will be utilized throughout FY25 to achieve our goal. Methods include increasing consistency of the message of breastfeeding promotion throughout the state, providing participants with a variety of ways to be educated on breastfeeding. By increasing access to breastfeeding resources and support staff in the office setting and community, a parent will feel more supported and encouraged to initiate breastfeeding in the hospital setting and breastfeed longer.

Secret Ingredient Materials, digital Brush Art platform, existing

Breastfeeding Inventory print materials, One Call Now, Pacify app will all

be available to use to promote breastfeeding and better inform participants

of upcoming breastfeeding events in the community.

EVALUATION: 1. Breastfeeding Initiation and Duration Reports → Goal for >65% statewide Initiation Rate. Reports will be run on a quarterly basis, comparing Initiation and Duration Rates to FY2023 and FY2024 data.

2. Breast Pump Issuance Report → Baseline data will be collected for the last quarter of FY2024. Prior to the start of FY2025, breast pump inventory will be updated to reflect current inventory and the addition of the new single use and multi-user breast pumps. This report will be run on a quarterly basis by each local agency, showing the number of pumps issued by type. To support our breastfeeding goal, success will be measured if the rate of breast pump issuance increases by 25% throughout Q1 and Q2 of FY2025.

3. Prior to the start of FY2025, SA Breastfeeding Coordinator will collaborate with LA Breastfeeding Liaisons to create individualized promotional materials in order to support LA staff in tracking community partner engagement and efforts in birthing hospitals. STATUS:

This is a new goal.

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