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I (H). Food Delivery

GOAL: Knowledge and visibility about WIC will be expanded through WIC vendors and farmers to increase redemption of food benefits. The goal is to enhance awareness and understanding of the WIC program among WIC vendors and farmers aiming to boost the utilization of food benefits.

METHODOLOGY: Allocate resources to increase the presence of Local Agency Vendor and Farmers Market Nutrition Program Liaisons with WIC authorized providers (virtual or in person) to re-establish connections and deliver educational sessions on optimal practices. Improve comprehension of obstacles to retailer and farmer participation as well as participant redemption through an examination of the requirements and difficulties encountered by WIC vendors and farmers.

EVALUATION: The evaluation methods for Vendor and FMNP annual plan include conducting pre- and post-surveys with both vendors/farmers and participants to gather insights into their shopping experiences. This feedback will help gauge any changes or improvements throughout the implementation of the initiative. Additionally, tracking the frequency and nature of interactions with vendors/farmers will be crucial in assessing the effectiveness of increased engagement efforts. By monitoring these interactions, we aim to understand how well vendors/farmers are integrating new practices and support from Local Agency Vendor and FMNP Liaisons. Furthermore, a comparison of the dollar amounts redeemed in food benefits at the outset versus the conclusion of the planning period will provide a quantitative measure of impact. This contrast will help determine whether the initiative has successfully enhanced participation and usage of WIC benefits among vendors/farmers and participants alike. These evaluation methods are designed to provide comprehensive insights into the outcomes and effectiveness of the annual plan activities.

STATUS: This is a new goal for FY 2025.

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