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I (G). FOOD DELIVERY

GOAL: To implement an online ordering system for WIC participants, enabling them to order and purchase WIC-eligible food items through approved online vendors.

METHODOLOGY: The WIC state office will participate in a multi-state consortium with Connecticut, Rhode Island, and Vermont through a Center for Nutrition and Health Impact online ordering planning grant. The SA will collaborate with Umoja and JPMA to integrate WIC benefits into WICShopper and an online shopping add-on. This involves developing a secure authentication system for participants, adapting the online shopping interfaces to include WIC-approved products, and ensuring compliance with federal and state regulations. Training sessions for both clinic staff and participants will be conducted to facilitate a smooth transition to the online ordering system.

EVALUATION: The success of the WIC Online Ordering initiative will be assessed through the following indicators:

● Number of WIC participants utilizing the online ordering system. ● Volume of WIC transactions processed through online vendors. ● Participant satisfaction rates measured through surveys. ● Reduction in physical store visits by WIC participants.

STATUS: This is a new goal for FY 2025.

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