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- Improved case-specific problem resolution.

- Systems changes.

The outreach program for BadgerCare Plus will complement and build upon current Medicaid outreach initiatives that are underway to respond to federal welfare reform. This plan has been developed over the past six months with significant public input.

Our goals in developing the outreach plan are to:

- Assure the participation of eligible families in Medicaid and BadgerCare Plus.

- Invest in proven activities that will support access to health care for families.

- Improve the health status of the Wisconsin population.

Through our outreach plan, we hope to ensure that all uninsured families in Wisconsin are aware of the health care coverage that is available to them. As a result, we expect to enroll eligible families into Medicaid and BadgerCare Plus.

Public Information Campaign. A comprehensive and coordinated effort is underway to assure that accurate information is available to potential program members and agencies that work with them about the new streamlined and easy-to-use BadgerCare Plus program.

A new recipient brochure aimed specifically at potential members of the BadgerCare Plus program, accompanied by posters and potentially radio ads, will be distributed in late 2007.

Fact sheets describing various BadgerCare Plus program components are being developed as the basis for various informational materials and training. This approach will also be used to support BadgerCare Plus implementation. Promotional materials such as business cards, brochures (provider and recipient), posters and decals have already been created for ACCESS.

DHFS materials for beneficiaries are tested with focus groups. The Department translates these materials, as appropriate, into Spanish and Hmong, and distributes these materials based upon the demographics of particular communities, to reach out to individuals for whom English is not their primary language. Existing advocacy networks and mailing lists are continually updated to assure timely and accurate information about the impact of welfare reform.

WISCONSIN

Effective Date:

Approval Date: 23