Page 22

Section 5. Outreach (Section 2102(c))

Describe the procedures used by the state to accomplish:

Outreach to families of children likely to be eligible for child health assistance or other public or private health coverage to inform them of the availability of the programs, and to assist them in enrolling their children in such a program: (Section 2102(c)(1)) (42 CFR 457.90)

The expansion of the BadgerCare Plus program will take advantage of the outreach efforts that are already under way (see 2.2.1). The Department of Health and Family Services has developed a comprehensive plan for outreach. The Department is undertaking a major outreach effort to inform eligible families of the availability of Medicaid and to assist them in enrolling in the program. These efforts transcend implementation of BadgerCare Plus. The Department's outreach plan will reach out to families potentially eligible for Medicaid under the old AFDC standards and establish the foundation for education and enrollment of families into BadgerCare Plus, highlighting the simplicity of the new program rules and new ways to apply for benefits. These efforts are highlighted by the following initiatives, described in detail in this section:

- Implementation of the ACCESS internet tools (Am I Eligible, Apply for Benefits, Check My Benefits, and Report My Changes). - Hiring of a full-time outreach coordinator. - Development of an outreach plan to increase BadgerCare Plus enrollment and to implement strategies to promote public health.

Strategies to Promote Public Health. The Department is developing strategies to promote the health of the population through a variety of initiatives. These include the following:

- Assuring that eligible families are enrolled in Medicaid.

- Extending health care coverage to working families with BadgerCare.

- Establishing a medical home and access to quality preventive services through statewide expansion of managed care.

- Creating incentives for managed care organizations to support healthy living incentives and to pay for quality performance.

Outreach Plan. The Outreach Plan has four major components:

- Statewide public information campaign.

- Expanded training.

WISCONSIN

Effective Date:

Approval Date: 22