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30 Effective Date: July 1, 2009

Approval Date: Support and Working Connections Child Care programs). Contractors use these lists to conduct outreach/application activities and receive the TAP payment for each child that is subsequently approved for coverage. 5. Implementation of a Media campaign including purchase of advertising in local target markets and a “School-bus” media campaign tour of the state to promote the “Apple Health for Kids” program. 6. Conducting 4 renewal pilots to test different retention strategies. 7. Contracting with the Division of Information services for the development and roll-out of the new “Apple Health for Kids” website. 8. Increase in contract payments beginning in October 1st, 2008 from $75/per approved child to $150/per approved child. This increase is based on a pilot of a performance based “Application Agent” model where payment is made based on specific application assistance. Applications are barcode labeled to identify and track the agent involved. The contractor will also be responsible for providing a health literacy component to their outreach efforts. The state will only seek federal match for $75/per approved child under this model. Ongoing Outreach activities: Washington State will continue the statewide contract to provide: 1. The external toll-free line. A dedicated toll-free line for CHIP outreach activities. 2. Child profile: This program targets potentially eligible children identified using Washington State’s health promotion and immunization registry system, 3. Washington Coalition of Medicaid Outreach (WCOMO): To facilitate a statewide stakeholder meeting, WCOMO disseminates pertinent eligibility information and outreach activities for stakeholders. 4. Application Agents – As funding is available the State will make payments to application agents for successful enrollments. When funding is not available the State will continue to provide data matches for community-based outreach organizations.