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29 Effective Date: July 1, 2009

Approval Date: Section 5. Outreach (Section 2102(c)

Describe the procedures used by the State to accomplish:

Outreach to families of children likely to be eligible for child health assistance or other public or private health coverage to inform them of the availability of the programs, and to assist them in enrolling their children in such a program: (Section 2102(c)(1)) (42CFR 457.90) Washington’s Governor has outlined two major health goals for Washington’s children: • Improving the quality and efficiency of health care in Washington; and • Covering all children in Washington with health insurance by 2010. Washington’s legislature appropriated $4.4 million in state funds for state fiscal year (SFY) 2008 and 2009 for outreach activities to accomplish these goals. The following outreach activities have been conducted by Washington State under its “Apple Health for Kids” campaign: 1. Develop and implement a proactive statewide marketing campaign to inform low-income families about health care coverage. Included in this campaign are the contracting of a media consultant; the development of outreach and training materials; brochures; program advertising; and a rebranding of the program to “Apple Health for Kids”. 2. Hire staff to provide program oversight and facilitate local outreach efforts. 3. Contract with 32 local health jurisdictions and 6 community based organizations in all 39 counties in Washington State to conduct outreach with the goal of enrolling uninsured, low-income children as described in 42 CFR 457.90. 4. These contracts involved two elements: a. Infrastructure grants to assist contractors to build capacity to conduct local outreach activities to children who do not traditionally access government assistance programs. b. Technical Assistance Payments (TAP) of $75 per approved child as a result of a successful application. MPA has worked with other state agencies to develop lists of children who were likely to be eligible based on available data bases (such as WIC, Food Assistance, Division of Child