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inform and educate families. Measure: Percent of eligible children enrolled by outreach strategy.

2B Outreach/marketing will target ethnic and rural populations identified as historically underserved. Measure: Number of persons contacted by media and events for ethnic and rural populations.

Strategic Objective 3: Increase access to health care services for targeted low-income children as a result of enrollment in CoverKids.

Performance Goals: 3A Increase the percentage of children with a regular source of care. Measures: 1) Percent of enrollees whose families report a usual source of care after enrollment in CoverKids as compared to before enrollment.

2) Percent of enrollees ages 2 – 11 who had at least one visit with a primary care physician (PCP).

3B Decrease the percentage of children who use the emergency room. Measure: Percent of enrollees whose families report that their children have used a hospital emergency room since enrollment in CoverKids as compared to before enrollment.

Strategic Objective 4: Improve health outcomes through appropriate utilization of health care resources for targeted low-income children through CoverKids.

Performance Goals: 4A Increase preventative care for children. Measures: 1) Well-child visits in the first 15 months of life. 2) Well-child visits in the 3rd, 4th, 5th, and 6th years of life. 3) Number of well-child visits and immunizations compared to national benchmarks.

4B Increase appropriate care for children with asthma and children with diabetes. Measures: 1) Percent of enrollees ages 5 – 17 with persistent asthma who were prescribed appropriate medications for long-term control of asthma. 2) Number of primary care visits for children with asthma. 3) Emergency room visits for children with asthma. 4) Hospitalizations for children with asthma.

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