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Section 9. Strategic Objectives and Performance Goals and Plan Administration (Section 2107)

9.1 Describe strategic objectives for increasing the extent of creditable health coverage among targeted low-income children and other low-income children: (Section 2107(a)(2)) (42CFR 457.710(b))

Strategic Objective 1: Increase health insurance coverage for Tennessee’s targeted low-income children and other low-income children through the CoverKids program.

Strategic Objective 2: Administer an effective outreach/marketing campaign designed to reach targeted low-income children and other low- income children.

Strategic Objective 3: Increase access to health care services for targeted low-income children as a result of enrollment in CoverKids.

Strategic Objective 4: Improve health outcomes through appropriate utilization of health care resources for targeted low-income children through CoverKids.

9.2 Specify one or more performance goals for each strategic objective identified: (Section 2107(a)(3)) (42CFR 457.710(c))

Strategic Objective 1: Increase health insurance coverage for Tennessee’s targeted low-income children and other low-income children through the CoverKids program.

Performance Goals: 1A. Enroll 25 percent of uninsured, non-Medicaid eligible children with family income below 250 percent of the FPL in the first full year of operation. Measure: Percentage of eligible children enrolled.

1B Decrease the number of low-income (≤ 250 % FPL) children who are uninsured by 1% each year. Measure: Percentage of uninsured low-income children based on CPS three-year average.

Strategic Objective 2: Administer an effective outreach/marketing campaign designed to reach targeted low-income children and other low- income children.

Performance Goals: 2A Outreach/marketing will have a visible campaign to repeatedly

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