Page 77

9.3 Local Outreach Responsibilities The primary responsibility for outreach rests with each LAA. If a Local Department of Social Services (LDSS) administers the program, it must affirm the availability of additional intake sites, including site names, locations, and participation data. Local Outreach Plans should demonstrate partnerships with community organizations and incorporate a mix of activities such as: 1. Establishing additional outreach/intake sites (including at least one Senior Information Center, if DSS-administered).

2. Providing intake through home visits or telephone-based services.

3. Participating in community meetings and forums targeting vulnerable populations.

4. Offering geographically accessible application sites for regular and crisis assistance.

5. Participating in community events to increase visibility and accept applications.

6. Educating applicants on additional available resources, including weatherization and private utility initiatives.

7. Supplying information to energy providers for bill inserts.

8. Promoting the program through local media, newspapers, and broadcast outlets.

9. Displaying promotional materials in key community locations.

Outreach activities should be varied, widely distributed, and designed to reach multicultural, faith-based, disabled, elderly, and non-English speaking communities.

Updated May 2025