Page 32

POLICY, MARKETING & TRAINING Goals & Objectives, FY2027 | 32

3. Collaborate with other program components to develop and update WIC fact sheets for significant program activities.

4. Participate in other WIC educational and informational activities at the national level.

C. To support quality, participant-centered services.

1. Solicit input from and exchange information with local programs through Local Program Business Meetings, Local Program Work Group meetings, and other committees.

2. Collaborate with other program units and local WIC programs to focus on customer service through virtual training modules to address participant recruitment and retention issues.

D. To maintain the statewide WIC Public Awareness Campaign to support outreach and expand access to, and participation in WIC.

1. Create and refresh targeted community resources that match our "GOOD FOOD" and "A WHOLE LOT MORE" campaigns, using behavior-focused marketing to boost local outreach.

2. Collaborate with other program units to develop targeted outreach strategies in to increase prenatal WIC enrollment and encourage earlier prenatal entry among applicants.

3. Continue to use social media to drive the public to the Mass WIC online pre-application page.

4. Continue to coordinate and streamline printing, ordering, and inventory processes to improve overall efficiency.

5. Provide technical assistance and support to other program units on multimedia efforts, as needed.

E. To conduct outreach and coordination activities.

1. In partnership with Operations, provide technical support, training and guidance to local program community coordinators.

a) Participate in quarterly meetings to exchange information with, and solicit input from, community coordinators.

b) Collaborate with Operations to revise and enhance community coordinator new staff training.

c) Provide in-services for community coordinators for ongoing skill building.

d) Partner with internal program units to create healthcare provider resources and train community coordinators on strengthening provider relationships.

2. Prepare and maintain local program fact sheets including funding, sites, staff, and participant statistics.