Page 47

505.

Under the Delaware State Plan, the sub grantee should incorporate the following outreach methods in one form or another:

a) Place DEAP posters, flyers and brochures in social service offices (community services, TANF, Food Stamps, food pantries, area agencies on aging, Department of Labor, Social Security offices, Veterans Administration offices, etc.). b) Inform low-income applicants about DEAP assistance during intake for other low-income programs. c) Insert DEAP information into utility bills, other fuel vendor communications, and utility company advertisements.

Other activities that the sub grantee should consider are:

a) Place DEAP posters and brochures on free bulletin boards in common areas of apartment complexes, laundromats, church fellowship halls, coffee shops, bingo halls, restaurants, convenience stores, department stores, and any place where large numbers of people are likely to see the information, provided they receive permission first. b) Place DEAP posters and brochures in energy vendor company offices and branches. c) Advertise DEAP availability using the internet (search engine web pages, social network sites, create a DEAP web page). d) Post notices and information about DEAP on the existing state and local agency websites. (Use the main web page for important announcements such as the start date of the program). e) Advertise DEAP availability on energy vendor websites. f) Advertise DEAP availability on websites of other social service programs. g) Conduct mass mailings to past recipients of DEAP.

The use of any of the above activities must first be reviewed and approved by the LIHEAP administrator.

506. VENDOR OUTREACH

The vendor agreement between the sub grantee and the energy vendor supplier should require that the vendor disseminate information to its customers about the availability of DEAP. Vendors should be encouraged to include DEAP availability in its advertisements and on its web page, as well. Vendors may have ideas of their own to get the word out and coincidentally increase business. The sub grantee should take advantage of these outreach efforts by the vendor to increase program participation.

Again, all advertisements and outreach concerning DEAP, by the vendors must be reviewed and approved by the LIHEAP Administrator.