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provides support for programs, including resource development and planning, grant and contract management, human resources administration, financial and accounting services, and in-house counsel. Connecting Kids’ activities include promoting healthcare coverage programs at statewide and local meetings and conferences related to schools and school-related organizations; providing technical assistance on marketing techniques and outreach strategies; maintaining and updating a Connecting Kids website with information, resources and links to other relevant websites; providing collaborative outreach with local Children and Families Commissions and Regional Children’s Health Projects; and providing school districts/schools and county offices of education with camera ready outreach materials to help facilitate school-based outreach. Obesity Prevention Campaign California will contract with a private marketing firm to embark on a new advertising campaign aimed at increasing awareness of the long-term impacts of overweight and obesity in young children while inspiring positive change in family eating and physical activity habits. The campaign will likely include two general market and two Spanish language TV ads, five radio ads (one general market, two African American, and two Spanish), and possibly radio or print ads in one or more Asian languages. The campaign may also provide the SCHIP toll free number for families with uninsured children to call, have questions answered, and even apply by phone. Section 6. Coverage Requirements for Children’s Health Insurance (Section 2103) Check here if the state elects to use funds provided under Title XXI only to provide expanded eligibility under the state’s Medicaid plan, and continue on to Section 7. 6.1. The state elects to provide the following forms of coverage to children: (Check all that apply.) (42CFR 457.410(a)) 6.1.1.

Benchmark coverage; (Section 2103(a)(1) and 42 CFR 457.420) 6.1.1.1. FEHBP-equivalent coverage; (Section 2103(b)(1)) (If checked, attach copy of the plan.) Effective Date: Approval Date: November 1, 2009 HFP Family Contribution Increase November 1, 2009 HFP Co-Payment Increase November 1, 2009 HFP Limited Dental Plan Choice for New Subscribers

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