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programs by submitting brief program descriptions and implementation time lines in various magazines, bulletins, and journals. For example, the December 1997 Medi-Cal Quarterly Newsletter and the January 1998 Medi-Cal Monthly Bulletin will have articles featuring the Healthy Families program. The State of California will feature key aspects of the Healthy Families Program on its state home page on the Internet, and MRMIB will require that its administrative vendor establish and maintain a Healthy Families web site. This will provide the general public an overview of the new policy, specific programs within Healthy Families, and contact names and locations for more detailed information, complementing the comprehensive outreach efforts under the outreach contractor. Outreach Time Line: October 1997: Begin public comment on regulations November 1997: Release RFP for outreach contractor December 1997: Release of Medi-Cal quarterly newsletter January 1998: Initial release of monthly Medi-Cal bulletin February 1, 1998: Award contracts to outreach contractor February 1, 1998: Toll free information launched February 18, 1998: Radio, collateral and outdoor advertising launched March 1, 1998: Medi-Cal enhancements in place (resource disregard, 100% expansion) June 1, 1998: Program enrollment materials available June 1, 1998: Medi-Cal enhancement in place (one month continued eligibility) July 1, 1998: First children enrolled in insurance program *MRMIB’s pre-enrollment process occurs from now until enrollment begins. COUNTY CHILDREN’S HEALTH INSURANCE PROGRAM (C-CHIP) The local C-CHIP will use state trained application assistants at community organizations, county welfare staff and the Healthy Families Program to “get the word out” about the availability of the C-CHIP. Application assistants in the community today are aware of the county sponsored programs and currently provide assistance in getting children enrolled in the programs. The Healthy Families administrative vendor has been provided with phone scripts that identify counties with expansion programs in order to refer families to if they are residents of that county and are ineligible for the Healthy Families Program because of excess income. We are in the process of modifying procedures with the Healthy Families administrative vendor to request the families’ permission to forward these applications to the local programs. Effective Date: Approval Date: November 1, 2009 HFP Family Contribution Increase November 1, 2009 HFP Co-Payment Increase November 1, 2009 HFP Limited Dental Plan Choice for New Subscribers

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