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• Focus group testing to ensure quality and understanding of communication materials with target population. • Ongoing and frequent involvement of stakeholders. Such stakeholders include, but are not limited to: community based organizations (CBO’s), members of the target population, providers, public health programs, advocacy groups, and the Department of Social Services, which is leading the State’s welfare reform efforts. • Development of linguistically appropriate informing materials in up to ten threshold languages as appropriate. The collaborative strategy to initiate a large state-wide media campaign with significant emphasis on local community-based involvement will effectively spread the message that: • preventive services like those provided through comprehensive, child focused health insurance is important to keep children healthy; and • California has programs, like Medi-Cal and Healthy Families, which can help families become a part of a medical home. Beyond administering the outreach contract, DHS will ensure that staff at the state and county level will be well trained to respond to inquiries from and provide progress reports to CBO’s, advocacy groups, the legislature, and other interested parties, to enroll eligible children, and to ensure that providers are involved early on in the process. In addition, outreach efforts will be coordinated with existing state efforts to outstation eligibility workers at federally qualified health centers (FQHC’s) and disproportionate share hospital (DSH) facilities. The outreach effort will also be targeted to business coalitions, such as the Chamber of Commerce, to ensure that employees are aware of the new programs for uninsured children. Messages to employers will emphasize that the programs are for children presently uninsured and will detail the various statutory sanctions (described in Section 4.4.4) to deter employers from dropping dependent coverage. While DHS will undertake the efforts outlined above, MRMIB will conduct a number of corresponding efforts to outreach to uninsured families whose children may be eligible for the insurance program. MRMIB will begin by starting a pre-enrollment process. From now until the program begins, MRMIB will be keeping a list of all potential beneficiaries who contact Effective Date: Approval Date: November 1, 2009 HFP Family Contribution Increase November 1, 2009 HFP Co-Payment Increase November 1, 2009 HFP Limited Dental Plan Choice for New Subscribers

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