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Healthy Start programs; and community based organizations that deal with potentially eligible families and children. Community based organizations, public health programs, and other entities will play a key role in the state’s outreach and education efforts given their community orientation and focus, as well as their ability to provide culturally and linguistically appropriated services to California’s diverse target population. Furthermore, these programs and organizations are a vital link to families of targeted low income children who may not be otherwise reached through the statewide media campaign, such as farm worker families and immigrant communities, among others. By allocating a significant portion of its outreach resources to this local effort, California will better ensure that it educates potential beneficiaries from diverse cultural and ethnic populations in the state, and will target families that -- through a media campaign alone -- may not be motivated to enroll in the Healthy Families insurance program or in Medi-Cal. In implementing the Outreach and Media contracts for both Medi-Cal and Healthy Families, DHS, through its outreach and media contractor, RS&E, will: • Translate the joint Medi-Cal/Healthy Families application pamphlet into ten threshold languages: English, Spanish, Cantonese, Russian, Farsi, Cambodian, Laotian, Hmong, Vietnamese, and Armenian. Counties with high populations in other languages will do further form translations as they currently do for the existing Medi-Cal form; • Maintain a toll-free outreach number with operators who speak English and Spanish and who have access to the AT&T translation services for all other languages; • Place outdoor advertising in the threshold languages wherever at least 1,000 Medi-Cal recipients in a given zip code speak one of the languages. • Develop outreach print materials in the ten threshold languages, including material to be published in newspapers and periodicals published in the ten threshold languages; • Conduct radio and TV spots in English and Spanish; and • Recruit a diverse cultural, linguistic and geographic mix of CBO’s to assist applicants, focusing particularly on those with an existing relationship with subpopulations of the target group. The CBO’s will help ensure that the target populations can access program information and assistance. Healthy Families Administrative Vendor Effective Date: Approval Date: November 1, 2009 HFP Family Contribution Increase November 1, 2009 HFP Co-Payment Increase November 1, 2009 HFP Limited Dental Plan Choice for New Subscribers

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