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well as the importance of timely and ongoing care for children. Motivate such families to obtain coverage for their children. 2. Provide a choice of health plans for families to choose from in obtaining coverage for their children. 3. Provide an application and enrollment process which is easy for targeted low- income families to understand and use. 4. Assure that financial barriers do not keep families from enrolling their children in the program. 5. Assure that health services purchased by the program are accessible to enrolled children. 6. Assure the participation of community-based organizations in outreach and education activities. 7. Encourage the inclusion of traditional and safety net providers in health plan networks. 8. Strengthen and encourage employer-sponsored coverage to the maximum extent possible. 9. Assure that enrolled children with significant health needs receive access to appropriate care. 9.2. Specify one or more performance goals for each strategic objective identified: (Section 2107(a)(3)) (42CFR 457.710(c)) The following performance goals and measures have been identified for each of the strategic objectives defined above: Objective 1: Increase the awareness of low income families about the availability of comprehensive low or no cost health coverage for children as well as the importance of timely and ongoing care for children. Motivate such families to obtain coverage for their children. Performance goals: Effective Date: Approval Date: November 1, 2009 HFP Family Contribution Increase November 1, 2009 HFP Co-Payment Increase November 1, 2009 HFP Limited Dental Plan Choice for New Subscribers

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