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The proposed shelf label and request can be submitted via email or regular

mail: Email: wicvendortraining@adph.state.al.us or

U.S. Mail: Alabama Department of Public Health Bureau of Family Health Services – State WIC Office The RSA Tower – Suite 1300 P.O. Box 303017 Montgomery, AL 36130-3017 Store personnel are responsible for monitoring the use of all posted shelf labels, regardless of the source, to ensure they accurately identify WIC approved foods. Incentives The Alabama WIC Program prohibits the use of incentives to entice WIC participants to shop in a particular store. Vendors who use advertisements to solicit the business of WIC participants, and/or offer incentives or delivery services will be subject to agreement termination.

Incentives are defined as any item, service, or gimmick used to solicit the patronage of a WIC participant. Incentives or promotional activities include free or complimentary gifts such as, but not limited to, diapers, free deli meals, and other free services, etc., offered exclusively to WIC participants. This includes conducting a raffle to encourage a WIC participant to shop in a particular store.

Offering incentive items solely to WIC participants is prohibited by USDA Federal Regulations. Vendor Communications IMPORTANT: Correspondence sent by the State WIC Office typically requires some type of follow-up action to be taken by either the corporate office, store owner or manager. The State WIC Office strongly encourages a system to ensure communication from the Alabama WIC Program is forwarded to the appropriate person and/or shared with store personnel. It is the policy of the State WIC Office that any communication sent via certified mail may also be sent via first-class mail service. If the certified letter is returned by the post office as unclaimed or refused, then the vendor shall be deemed to have received the first-class letter three days after it was placed in the post office mail.