Page 76

26

Training Acknowledgement Form If your store does not have an official training acknowledgement form, you can use the Alabama WIC Program training acknowledgment form on the Department’s website at: https://www.alabamapublichealth.gov/wic/vendors.html. Failure to provide documented proof of annual employee WIC procedures training is a violation of the Alabama WIC Program. If detected, the applicable sanction will be assessed, and continued violations will result in disqualification from the Alabama WIC Program.

WIC Acronym and Logo A WIC authorized vendor is not permitted to use the acronym “WIC” or the WIC logo, including close facsimiles thereof, in total or in part, either in the official name in which the vendor is registered or in the name under which it does business, if different. In addition, signs promoting the business, as well as advertisements and educational materials aimed at customers, may not use the acronym “WIC” or the WIC logo. Any form of marketing or advertising of the store that gives an impression that the business is owned, operated, approved, favored, or endorsed by the Alabama WIC Program is prohibited. This includes the use of the wording “WIC Only.” The Alabama WIC Program only allows the use of State WIC Office issued signage. W.I.C. lettering on the building or outdoor signage is prohibited.

It is a direct violation of the Alabama WIC Vendor Agreement and the USDA Federal Regulations that govern the WIC Program for any vendor to use the WIC acronym or the WIC logo, including close facsimiles thereof, in a prohibited manner. Violators will have their Alabama WIC Vendor Agreement terminated and are subject to an injunction by the USDA. Shelf Labels The Alabama WIC Program has available a State WIC Office approved shelf label to identify food items as Alabama WIC approved. These shelf labels are to be placed at the exact spot that contains the WIC approved food item and are provided to authorized vendors at no cost. Applying shelf labels directly on the WIC approved food item is strictly prohibited. Authorized WIC vendors also can use their own shelf labels. However, these shelf labels must be approved by the Alabama WIC Program Director prior to use. Vendors must submit the final artwork/graphic image of the proposed shelf label, along with a written request for consideration of approval, to the State WIC Office. The request must include the proposed size, color, and any other distinguishing features. All requests must be submitted at least 45 days prior to the intended use date. A decision will be sent by the State WIC Office within 30 days of receipt of request.