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The use of a Medicaid List SOP was initiated in February of 2023. The purpose of this outreach activity is to target pregnant mothers and children under 5 that are currently receiving WV Medicaid for WIC services. This is being accomplished by the use of targeted phone calls, emails, text messages, and mailings (based on designated Medicaid preferred method of contact) for pre-certification/application via a Google form or online portal application. This tool and SOP are currently in pilot with all local agencies throughout the state. To date, 21,419 emails have been sent with 376 responses.

Medical Nutrition Therapy for diabetes began piloting in July 2024 through the Monongalia County Health Department in a collaboration and partnership to develop policy and procedures to expand public health services within WIC clinics. Pilot is ongoing and will continue in FY 2025.

Hospital certification and enrollment pilot program is currently under development through the ONS and WVU Medicine. Hospital certifications are active at WVU Medicine Children’s Hospital in Morgantown and United Health Center Hospital in Bridgeport. The goal of this program is to have mom and newborn leave the hospital a WIC participant. A FFY2024 WIC Infrastructure proposal seeks to fund expansion of hospital certifications to six additional facilities over the next three years. It is proposed infrastructure funding support operations for two years in each facility to build caseload for ongoing support of hospital WIC personnel to be permanently within the facility. This personnel is a BFPC who conducts intake and breastfeeding services while a CPA remaining in clinic completes nutrition assessment via Google Meet. WVU Medicine has granted access to the EMR to obtain mom and baby anthropometric measures.

Lead testing was initiated in FY2024 through ONS and the Monongalia County Health Department in Harrison County via a Medicaid Quality Improvement grant. The data collected through this pilot proved 50-70 lead tests were being conducted monthly which is the most within WV in any setting. As such, the program will be expanded in FY2025 to include Monongalia and Marion county WIC clinics through the Monongalia County Health Department, and Ohio County WIC clinic through the Wheeling-Ohio Health Department. MCHD will pilot Medicaid billing for these services within Harrison County while the Medicaid Quality Improvement funding transitions to support Ohio County. This will provide feedback to Medicaid on the current reimbursement rate and the ability to sustain testing within WIC clinics long term. CDC funding was secured for the expansion into Monogalia and Marion County, but Medicaid billing will occur for those eligible to also test a blended funding structure. 4 of 5