Page 3

II. (B). NUTRITION SERVICES

GOAL:

For FY 2024, Nutrition staff will provide nutrition education materials

specific to fruit and vegetable consumption to 95% of participants who

appear on the underutilized report.

METHODOLOGY: Nutrition Education Liaisons will target these participants by utilizing the

eWIC custom underutilized CVB report. They will contact participants via

phone (call or text), email, or mail and provide materials either in-person,

email, or mail. These materials will be used to educate participants and

items listed below will be used to incentivize the participants to increase

their consumption of fruits and vegetables. The participants will be

informed of the incentive items which will increase the consumption of

fruits and vegetables among the participants. At the contact point with the

participant, the nutrition education staff will discover why a participant is

not using CVB benefits and send out materials and incentive items

accordingly. These materials and incentive items will lead to healthier

participants and will increase fruits and vegetable consumption over the

reporting period.

Potential Mailing Materials: Stocking the Pantry- fliers on use of frozen/canned fruits and vegetables) Recipe Cards Nutrition Matters Cards for Fruits and Vegetables Benefit Card- Highlights Specific Benefits

Visual Materials: Videos with instructions for making recipes including recipes using frozen

and canned fruits and vegetables.

Potential Incentive Items: MyPlates Fresh Baby Freezer Pop Makers with Recipe Cards Ice Cube Trays for Perfect Portions of Baby Food Baby Spoons

EVALUATION: Using the eWIC custom underutilized CVB report, each Local Agency

will be examined for families who are using 5% or less of their CVB.

Families will not appear on more than two reports since nutrition staff are

targeting 95% of the families on that report and incentivizing them with

items and materials. Nutrition Education Program Plans are reviewed and comments sent to Local Agency Nutrition Education Liaison (NEL) by August 31, 2024. Mid-Year and Year-End evaluations will be reviewed by the State Agency WIC Coordinator and comments provided to NEL for completion of goals.

3 of 9