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VII (A). CASELOAD MANAGEMENT GOAL: Outreach Coordinators will increase participation in WIC from high-need populations by improving understanding of WIC service delivery structure and benefits as well as increasing referral rates from community partner organizations that serve target populations. Education, relationship building, and new referral processes for partner organizations will be created through group meetings and personal (or 1-on-1) follow-up connections with partner representatives. This is a new goal for FY2025. METHODOLOGY: Outreach Liaisons (ORLs) will improve existing and build new relationships with community partner organizations that serve high-need populations. ORLs will host a minimum of four (4) meetings with representatives from partner organizations that feature a presentation to introduce WIC's service delivery structure and open discussion to understand partners’ needs to successfully make referrals. ORLs will recruit representatives to participate in meetings from partner organizations that provide direct services to high-need populations in the most populous counties in each region. Example high-need service populations include: ● Migrant Families ● Grandfamilies ● Foster Care Families ● Addiction Recovery and Treatment Program Participants ● Domestic Violence Program Participants ● Homeless and Housing Insecure Families

This is a new goal for FY2025. EVALUATION: Before the ORLs meet with partners in their area, baseline data will be gathered from Crossroads, "How did you hear about WIC?" One quarter (three months) following each meeting, data will be pulled again from Crossroads. ORLs will be expected to report the number of referrals received from any partner organization that was targeted in the mid-year and final report. For the narrative portion of the evaluation, following each of the four meetings coordinators will be expected to document answers to the following questions: 1) Who did you meet with? This is the organization name, contact name, and the target population this organization serves. 2)Was this meeting held virtually, at a WIC clinic, or at a different location? 3) What did you determine was your partner's greatest need in making referrals to WIC? 4) At your one week follow up, what educational resources and materials did you share?