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PY26 WHEAP Manual

141 Revised: August 2025 this outreach effort and identify key stakeholders that the agency coordinates efforts/referrals with. In addition, the list should indicate the local agency's contact person and the resource services provided. The goal of this plan is to provide agencies with a means of establishing their planned approach for conducting WHEAP outreach and achieving an effective and inclusive community outreach partnering with local organizations on ideas and culture to reach the entire community. Agencies are required to make the plan available to the Division upon request.

9.5.7 Publications The Division prints a variety of informational materials that are useful for outreach activities. Each July, orders are solicited from agencies for a program year’s supply. Limited quantities are available at the Division for small orders of additional print materials. Requests can be sent to the HE+ Help Desk.

NOTE: Most forms and documents are available for print via the Division website.

9.5.8 Home Energy Plus and Co-Branding Logos Agencies may develop, print, and publish their own WHEAP informational materials such as brochures, program marketing and outreach materials, and websites. Program materials prepared by the local agency that will be available to the public shall: 1. Include information on all HE+ programs 2. Identify the program as being administered by the State of Wisconsin HE+ Program 3. Include the two official logos: the HE+ logo and the county/tribe-specific co-branding logo

The following guidelines apply whenever using HE+ logos: • Changes or additions to the logo are not allowed • Program materials prepared by the local agency that will be available to the public shall include the logo and identify the program as being administered by the State of Wisconsin HE+ Program o Documents used only for internal purposes do not require a logo • Outreach materials will be reviewed as a part of the monitoring process and shall be made available at any other time to the Division upon request • Agencies are not required to seek pre-approval of marketing materials unless otherwise instructed • Agencies shall not use their own logos in lieu of the HE+ logo

The official HE+ logo and further usage guidelines can be obtained on the HE+ TTA website under Administration │ HE+ Logos. The co-branding logo is specific to each county/tribe and is distributed directly to each agency from the Division. It is each WHEAP agency’s responsibility to advise the Division of any changes with organizations identified in their logo. Contact the HE+ Help Desk if a copy of the co-branding logo is needed.

9.6 Monitoring The agency is responsible for participating in Division-conducted Administrative Reviews.