Page 26

Model Application Template for the State Children’s Health Insurance Program

Effective Date:

Approval Date: 26 going directly into the communities to distribute the car seats as well as informing and assisting with renewal of children in CHIP. The pilot ran for 12 months.

As the TexCare campaign to insure Texas children prepares to enter its fifth year, the continued success of the campaign will require the commitment of entire communities across the state of Texas.

Outreach has become more strategic in nature as Texas has sought to work with entities in all sectors of the community to broaden and institutionalize the message to include the value of insurance, the importance of renewal and education on appropriate utilization of services.

Outreach strategies will result in the identification of non-Medicaid eligible pregnant women whose unborn children may be eligible for this program.

Based on previous experience, the state will develop:

• a long-term, integrated communication plan that includes coordinated community-based and statewide initiatives; • an appropriate level of call-to-action through broad appeals; • increased emphasis on activities by community-based organizations and stakeholders to place information in the hands of women at times and places in which they are likely to be motivated by and interested in the information; and • activities by community-based organizations and stakeholders to work within organizations that have regular contact with pregnant women such as provider offices.