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Effective Date:

Approval Date:

Updated and amended effective August 24, 2001

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• Improving access to enrollment by streamlining eligibility and application practices. • Conducting studies regarding hard-to-reach populations to increase knowledge on how to achieve better results in outreaching to them. • Measuring the effectiveness of our joint efforts by gathering and analyzing available data.

The Department’s particular efforts to identify and enroll all uncovered children who may be eligible for CHIP include but are not limited to the following:

• Conducting a statewide media campaign for CHIP. The campaign includes but is not limited to: paid television, Internet and radio advertisements, , posters, brochures, banners and the like. • Monitoring, measuring and evaluating the effectiveness of the statewide media campaign as well as other outreach strategies initiated and implemented by the Department. • Engaging in collaborative interagency outreach for the purpose of developing and implementing strategies to enroll children in both CHIP and Medicaid. Agencies include but are not limited to: the Department of Education (school- and library-based enrollment), the Department of Health, the Department of Public Welfare, and the Department of Labor and Industry. • Developing a strategic plan to maximize awareness of CHIP with organizations and associations with existing statewide networks. • Implementing school-based outreach and/or enrollment. • Approving and monitoring the outreach and enrollment strategies of CHIP insurance company contractors. • Participating in and providing technical assistance for outreach activities initiated by local community organizations. • Conducting studies which improve the Department’s understanding of issues relating to hard to reach populations and developing outreach strategies recommended by such studies.

As stated above, the Commonwealth is committed to assuring that children receive the healthcare coverage for which they are eligible (either CHIP or Medicaid). If a parent or guardian applies for CHIP