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ADMINISTRATION & MANAGEMENT Goals & Objectives, FY2027 | 5

1. Utilize WIC Participant Satisfaction Survey and other survey results to monitor participant experience and update policies and procedures as needed; ensure satisfaction survey is conducted annually.

2. Provide technical assistance to local WIC programs on staff deployment, site hours and location and other clinic management issues.

3. Continue to provide support for technologies to facilitate enrollment, and increase participant retention such as OnBase, appointment reminders via text, and the WICShopper app.

J. Continue to enhance The Learning Center (TLC) programming to ensure standard application of policies and procedures and quality services at local programs.

K. Implement appropriate sections of the Massachusetts Childhood Hunger Relief Act.

II. To enhance communication with participants, local programs, and other WIC constituencies to ensure participation and community centered services.

A. Solicit input from, and exchange of information with, local programs to ensure continuation of effective working relationships between local programs and the state office.

1. Continue task forces, work groups and regular Local Program Business Meetings.

2. Include local programs in nutrition service initiatives, social marketing activities, quality improvement, and other initiatives and projects.

B. Utilize the statewide WIC Advisory Council and other groups to provide a forum for ongoing review, advice and informational activities and promote a positive image and greater public awareness for the Program.

1. Coordinate planning for and implementation of WIC Advisory Council meetings, with a focus on active WIC family engagement, to secure input on WIC operations and provide a supportive voice within the community.

2. Implement Council recommendations as appropriate and provide staff support in development and communication of Council activities.

C. Continue working with the Vendor Advisory Council to gain input on improvements and revisions to vendor management systems and activities.

D. Maintain the WIC Medical Advisory Board to obtain clinical input on WIC operations and a supportive voice within the medical community.

E. Ensure full utilization and modernization of two-way texting to keep families engaged in WIC for the duration of their eligibility.