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ADMINISTRATION & MANAGEMENT Goals & Objectives, FY2027 | 3

Administration & Management The overall Administration & Management goal is to provide leadership within the WIC Nutrition Program to maximize the quality and effectiveness of WIC service delivery across Massachusetts. The primary objectives for FY27 are:

I. To improve program infrastructure, management, and participant access to services to continue progress toward greater coverage rates and maximized funding.

A. Continue to maintain and enhance Eos to incorporate necessary modifications, including new requirements, enhancements, and other state IT projects to improve service access, nutrition education, operations, health- related programming and evaluation, and data for nutrition and health surveillance.

B. Continue to support WIC EBT to maximize WIC participation at the retail vendor level and increase agency knowledge about participant food purchasing patterns. Support ongoing implementation and evaluation of the WIC online ordering project in partnership with Washington state and the Center for Nutrition and Health Impact.

C. Continue to monitor and enhance local program nutrition services and program performance, emphasizing quality as integral to program operations and excellent participant services.

1. Monitor the performance management system to engage in effective quality improvement at local programs, emphasizing health and operations outcome measures. Provide ongoing technical assistance to support optimal quality improvement efforts at state and local program levels.

2. Review and assess local program staffing, workflow, and participant service delivery to support participation demands, ensure effective, efficient program operations, and improve outcomes.

3. Monitor and evaluate local WIC programs, providing technical assistance and taking follow up action, as needed.

D. Continue to support and strengthen participant-centered nutrition service delivery through the provision of ongoing training and technical assistance to local program staff.

E. Support the implementation of a statewide breastfeeding strategic plan, ensuring WIC’s role as a key partner in improving the Commonwealth’s breastfeeding outcomes.

F. Utilize WIC service and outcome data to monitor trends in the Program; design and implement strategies to improve performance and impact.