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OPERATIONS OPERATIONS Goals & Objectives, FY2027 | 23

7. Continue to collaborate with the Massachusetts Head Start Association and individual Head Start Grantee agencies to monitor the Memorandum of Agreement to ensure the coordination of care for families enrolled in both the WIC and Head Start/Early Head Start programs.

C. Collaborate with Nutrition Services to continue to strengthen WIC relationships with clinicians and manage care plans statewide.

1. Continue to liaison with clinicians and provide technical assistance to local programs to enhance their professional relationships with clinicians.

2. Continue to strengthen contacts with medical associations and managed care plans, especially regarding developing outreach materials to enhance early prenatal enrollment, and referrals.

D. Maintain and enhance WIC’s relationship with the MassHealth/Medicaid Program to provide opportunities for increased referrals to WIC and coordinated, comprehensive healthcare for participants.

1. Provide MassHealth with updated information regarding WIC benefits and eligibility criteria.

2. Participate in Massachusetts Health Care Training forums, consisting of representatives of Managed Care Organizations that provide services to MassHealth members.

3. Continue quarterly text message outreach to new MassHealth members who are pregnant or less than 5 years of age to inform them of their adjunctive eligibility for WIC.

4. Coordinate with MassHealth to ensure that Medicaid is the primary payer of special or prescription formulas for individuals enrolled in both WIC and Medicaid.

E. Collaborate with sister-agency domestic violence prevention and support programs to maintain and support domestic violence screenings at local WIC programs.

F. Continue to liaison with statewide agencies–including DCF, EEC, DTA, EOHLC, and DESE–to enhance the awareness of WIC services to potential eligible families.

G. Continue to provide and update information and income eligibility requirements regarding SNAP, TAFDC, Boston Healthy Start Initiative, Department of Revenue (DOR) Child Support Enforcement, and MassHealth/Medicaid to local programs for distribution to WIC applicants and participants.

H. Continue collaboration with the Secretary of State - Elections Division to carry out federal motor voter registration regulations at local programs.

I. Collaborate with Nutrition Services, Childhood Lead Poisoning Prevention Program, and medical providers on strategies to ensure accuracy of information given to WIC participants on lead poisoning screening and prevention.