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NUTRITION SERVICES Goals & Objectives, FY2027 | 16

4. Provide training, consultation, technical assistance, and follow-up to all local programs as needed.

5. Review, plan and implement local program staff deployment strategies to assist in maximizing efficiency of program operations and services.

B. Collaborate with other program units to implement and monitor the Massachusetts WIC performance management system for local programs, emphasizing nutrition goals and health and management outcome measures.

C. Collaborate and coordinate with Systems, Fiscal, the Division for Family Health Data and Analytics, and other appropriate programs in BFHN on the: 1) PRAMS (Pregnancy Risk Assessment Monitoring System) survey; 2) distribution of WIC System nutrition reports and sharing of the biennial Participant & Program Characteristics Report; 3) analyses of longitudinal pediatric and pregnancy data collected via Eos queries; and 4) collection and analysis of the Participant Satisfaction Survey. Increase data sharing among local WIC programs as well as with BFHN.

IV. In collaboration with other program units, oversee the availability and utilization of WIC food benefits.

A. In collaboration with Operations and Fiscal, monitor food package issuance to aid in food cost management activities and monitor the use of contract and special formula to ensure maximum rebates and optimal coordination with MassHealth. Provide technical assistance to local programs as needed.

B. In collaboration with Operations and Systems, coordinate activities necessary to implement changes in WIC food items, food packages (including the 2024 revisions to the WIC food package), special medical formulas, types of formula, and product packaging. Inform local program staff, participants, and medical providers of changes to ensure appropriate nutrition services. Provide technical assistance to local programs as needed.

C. In collaboration with Operations and Systems, participate in policy development, planning, report design, data analysis, mobile application (WICShopper) updates, Online Ordering project implementation and any additional action steps required for ongoing utilization of the WIC Card and efforts to improve utilization of WIC benefits by participants.

V. To collaborate with other programs and health care providers to ensure the provision of quality nutrition services and referrals.

A. Collaborate with birth hospitals, community health centers, Growth & Nutrition Programs, Early Intervention (including Family TIES of Massachusetts), the Massachusetts Department of Children and Families, and Early Head Start and Head Start Program nutrition staff to ensure coordinated nutrition services and referrals.

B. Collaborate with maternal and child health programs within BFHN and other DPH programs and services, such as breastfeeding, perinatal health and home visiting, oral health, diabetes, birth defects prevention, violence and injury prevention, substance use, tobacco cessation and prevention, wellness promotion, and obesity prevention initiatives.