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NUTRITION SERVICES Goals & Objectives, FY2027 | 14

T. Expand the WICSmart library to include additional topics in languages that meet the needs of WIC participants.

U. Promote safe sleep practices among WIC participants and ensure that safe sleep guidance is incorporated in to breastfeeding promotion efforts.

V. Support local programs engaged in the Good Food Project initiative through technical assistance, continued resource development, and ongoing training opportunities to conduct online and in- person cooking demonstrations and other educational opportunities related to food shopping, cooking, and using WIC foods.

W. Provide technical assistance and consultation to local programs on formulas and monitor special formula issuance and redemption monthly.

X. Collaborate with TLC to update the special formula component of new staff training as needed.

II. To enhance state and local program breastfeeding promotion, and support efforts to improve breastfeeding rates and duration among new WIC mothers.

A. Monitor state and local program breastfeeding initiation, duration and exclusivity rates and trends captured through the Eos administrative data set. Data on breastfeeding is tracked through our Top Five performance monitoring system.

B. Work with the Nutrition Division’s epidemiologist to analyze breastfeeding trends and assist local programs in using this data to improve participant access to breastfeeding support services.

C. Provide technical assistance and consultation to local programs and monitor the implementation of breastfeeding promotion and support activities.

D. Manage the implementation of the Breastfeeding Peer Counseling grant activities to support, enhance, and expand local program breastfeeding peer counselor services.

E. Provide orientation to new local program breastfeeding coordinators in their role as managers of the Peer Counselor program.

F. In collaboration with the WIC Breastfeeding Promotion Task Force, develop and implement breastfeeding education activities and materials to promote and support breastfeeding among WIC participants.

G. Collaborate with TLC to provide advanced breastfeeding trainings for local program staff.

H. Collaborate with TLC to train local WIC staff using USDA’s WIC Breastfeeding Curriculum via the TRAIN platform.