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Section 5. Outreach (Section 2102(c)) Describe the procedures used by the state to accomplish: Outreach to families of children likely to be eligible for child health assistance or other public or private health coverage to inform them of the availability of the programs, and to assist them in enrolling their children in such a program: (Section 2102(c)(1)) (42CFR 457.90)

Kentucky’s major outreach strategies will be to inform families about the availability of health coverage, assist families in a friendly environment with the eligibility application process, and follow through to enroll eligible children in either KCHIP separate insurance program, KCHIP Medicaid expansion, or Medicaid. All outreach strategies outlined in Section 5 apply to the Medicaid expansion as well as the separate insurance program.

Outreach to families of children who are likely to be eligible for the Title XXI Medicaid expansion or the new KCHIP separate insurance program will include the use of a statewide coalition of children’s and advocacy organizations to assist the state in planning and implementing innovative avenues for outreach. Composition of this organization will include the Department for Public Health, Parent Teacher Organizations, state medical and pediatric societies, Head Start, Family Resource/Youth Service Centers (FRYSCs), childcare organizations, and others.

Outreach and Application A KCHIP/Medicaid joint application process will be used for both Medicaid and KCHIP eligibles. The application process for KCHIP and Medicaid for children can be completed using a mail-in application or through an interview at the local DCBS office. Potential applicants for KCHIP may receive information about the application process, including the information needed to apply, at a number of community health, education and human service agencies.

Qualified applicants ultimately will be enrolled in either KCHIP or Medicaid. DCBS will notify parents if the child qualifies.

Outreach for KCHIP/Medicaid will be conducted in locations frequented by the children and families, with particular focus on people or agencies within the community that have direct contact with potentially eligible children. Some of these encounters could perhaps be as brief as grocery shopping (word of mouth) and others more significant as with the FRYSCs. Our mission is to leave no child behind and to ensure every eligible child a healthy start.

In some instances, outreach may consist of only the dissemination of information about KCHIP and Medicaid and the application process in other locations the emphasis will be on providing assistance to the parent(s) in completing the application process. This will be done in a child-friendly atmosphere with a comfort