Page 3

the business of newsgathering, reporting, or publishing articles or commentary about news, current events, culture, or other matters of public interest. "News media entity" does not include an entity that is primarily an aggregator or re-publisher of third-party content. "Person" means any natural individual, firm, partnership, association, corporation, limited liability company, or trust; any receiver, executor, trustee, guardian, or other representative appointed by order of any court; or any other entity. Unless expressly provided otherwise, the term "person" does not include a governmental entity or a unit or instrumentality of a governmental entity. "Programmatic" means capable of automating advertising services. Programmatic targeted advertising services may be sold in real time by employing technology that uses computer-driven or software-driven workflow or machine learning algorithms to deliver advertisements to user-consumers based on user-advertiser-defined parameters, including precise user-consumer targeting data such as user-consumer: (1) Geographic locations; (2) Types of devices; (3) Recent online search behaviors; (4) Browsing history; (5) Shopping history; (6) Purchase history; and SB3019 Enrolled LRB104 20255 HLH 33706 b Public Act 104-0468