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SECTION 1000

OUTREACH

LIHEAP MANUAL JANUARY 2022 45

1000.3 PUBLIC AWARENESS AND MEDIA KIT

These offices also will be asked to provide information and referrals to clients and client groups they serve such as: Women and Infant Child Care (WIC) clients, clinic patients, TANF recipients, etc.

The State office, along with the Community Action Agencies, will conduct outreach efforts to assure eligible households are made aware of the assistance available through the Crisis Intervention Assistance element.

The Georgia Environmental Facility Authority's Division of Energy Resources has primary responsibility for outreach to potentially eligible households regarding the weatherization element. This agency administers the program through contracts with Community Action Agencies.

Public information and education efforts to be conducted by the Department will include:

• Public service news releases • Brochures on accidental hypothermia • Media release materials on low-cost/no-cost weatherization activities providing instructions regarding how individuals can conserve heating energy and stay healthy Targeted low income groups that outreach efforts will be directed toward include:

• Homebound • Elderly • Young children • Those with language barriers • Persons whose remote locations make it difficult for them to access assistance programs • Persons who lack general knowledge of community service programs • Individual families with the lowest incomes and the highest energy burdens 1000.4 MEDIA RELEASES

Overall coordination and direction will be provided by the Office of Family Independence (OFI) and the Department of Human Services Office of Communications. These coordinated efforts will include:

• News Releases • Radio Television Spots • Posters • Fact sheets