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State Children’s Health Insurance Program

Phase 1 Effective Date: April 1, 1998

Revised: 1/26/98, 2/19/98, 3/3/98, 3/6/98 Phase 2 Effective Date: July 1, 1998

Revised: 8/20/98, 8/24/98, 10/1/99, 7/28/00, 1/31/01, 7/02/02, 7/22/02, 1/3/03, 2/13/04, 9/27/04, 11/15/04, 8/11/05, 10/1/06, 7/1/09, 7/1/10, 7/1/11, 7/1/12 77  Family advocacy groups that work with CMSN, and the CMSN clinics, which can be accessed by every region in Florida.  Florida Healthy Kids Corporation health plans, based on utilization and diagnostic information.  Local school districts. Additional outreach to school-age children with serious emotional disturbance includes:  Agencies under contract with the Department of Children and Families for mental health or substance abuse treatment services;  The Florida Diagnostic and Learning Resources Systems (FDLRS), which are regional networks funded by the state Department of Education that provide support to school districts and families for assessments and educational planning for handicapped students; and  Regional Multi-agency Service Networks for Children with Severe Emotional Disturbance (SED Networks). Healthy Kids Healthy Kids will also continue its public information efforts, which focus on school- age children. Healthy Kids has, in the past, entered into contractual arrangements with school districts in order to facilitate the distribution of applications annually. FHKC does not use commissioned insurance agents for marketing and enrollment. One of the primary objectives of any marketing strategy utilized by Healthy Kids is to keep the materials simple to understand. Materials are available in multiple languages, based on the specific needs of a county. FHKC’s TPA employs a multi-lingual staff and has access to other translation services in order to assist families calling on its toll- free lines.

Healthy Kids has previously developed “Marketing Tool Kits” for community based organizations. First introduced during the January 2005 open enrollment, these tool kits provided organizations with pre-approved marketing materials for open enrollment activities and were very popular. With the return to year-round open enrollment, a new tool kit is being developed for distribution in late Summer 2005. The tool kit includes print-ready copies of flyers, brochures, posters, tension banners, radio and television ads. Community based organization then can utilize their own resources to fund distribution and the KidCare program can feel comfortable that the information being disseminated is accurate and appropriate for the population. The tool kits have been updated as needed.