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State Children’s Health Insurance Program

Phase 1 Effective Date: April 1, 1998

Revised: 1/26/98, 2/19/98, 3/3/98, 3/6/98 Phase 2 Effective Date: July 1, 1998

Revised: 8/20/98, 8/24/98, 10/1/99, 7/28/00, 1/31/01, 7/02/02, 7/22/02, 1/3/03, 2/13/04, 9/27/04, 11/15/04, 8/11/05, 10/1/06, 7/1/09, 7/1/10, 7/1/11, 7/1/12 68 In 2007, the Governor’s Office convened the Florida KidCare Outreach Task Force, made up of representatives from the KidCare partner agencies, plus the University of South Florida’s Covering Kids and Families, the Agency for Work Force Innovation, Department of Education and Volunteer Florida. The goal of the Task Force has been to encourage outreach activities and coordinate outreach activities throughout the state. The Florida KidCare Outreach Task Force continues to meet regularly and strategize on effective outreach campaigns. A Multi-Media Marketing Campaign Florida took the first step by integrating its child health insurance programs under a single new name in July 1998: The Florida KidCare program. The Department of Health initiated a major statewide outreach effort to inform families of available health insurance benefits for uninsured children during the first year of the program, 1998. In subsequent years, annual multimedia campaigns have continued, with the bulk of the effort taking place during the fall as children return to school. In 2003, due to the elimination of funding for outreach and the enrollment limits for the KidCare program, no statewide media campaigns will be initiated. Since 2003, despite limited funding since 2003, the Florida KidCare partners have continued to identify other methods for conducting marketing and outreach activities for the Florida KidCare program. In state fiscal years 2007-08 and 2008-09, $1,000,000 in state funds was appropriated for a Florida KidCare community-based marketing and outreach matching grant program to be administered by the Florida Healthy Kids Corporation. Additionally, the Corporation initiated a “Boots on the Ground” effort that focused on community based projects and hands-on application assistance and provided outreach materials, training and technical support. Since 2007, the Agency for Health Care Administration has contracted with the University of South Florida’s Covering Kids and Families to develop outreach coalitions in target areas of the state and to build business partnerships to promote Florida KidCare. Florida Healthy Kids Corporation also contracts with Covering Kids and Families to work with the “Boots on the Ground” organizations and school outreach efforts. The Department of Health, working through the county health departments, engaged in many outreach activities and provided outreach materials. Single Application In 1998 Florida modified the existing Florida Healthy Kids application to become the official Florida KidCare/Healthy Kids application for Title XXI and Title XIX for children. In subsequent years, this application has undergone several revisions in order to create a family friendly and user-friendly process. The application was revised again in early 2003 to capture racial and ethnic data and to add other new