Prohibited names.

The Mayor may refuse to issue, renew, or transfer a license in a name that:

(1) Is misleading or would constitute false advertising;

(2) Implies a partnership, association, or corporation when a partnership, association, or corporation does not exist;

(3) Includes the name of a salesperson;

(4) Is in violation of law;

(5) Is a name which has been used by any person whose license has been suspended;

(6) Includes the name of a person not otherwise licensed; or

(7) Is a name which is deceptively similar to a name used by any other licensee.