OUTREACH AND REFERRALS WPPM #700-01 Subject: Requirements Item: Overview Revised California WIC Policy and Procedure Manual Page 1 of 2 June 8, 2026 PURPOSE: To describe the purpose and scope of outreach and referrals requirements. POLICY: I. The local agency (LA) must coordinate intake procedures, outreach activities and referral services with other community programs to enable WIC participants and potentially eligible persons to benefit from services that meet their individual health and nutrition needs. The LA coordination of referrals, health linkages and integration, and outreach provide one of the core benefits of the WIC program. II. LAs must only provide WIC services, including certification and recertification at authorized WIC sites. LAs must not deliver WIC services at any nonauthorized location, including temporary sites or outreach events, without prior written approval from CDPH/WIC. Refer to WIC Local Agency Agreement, Exhibit B, Attachment II and WPPM 1000-06. A. LA staff can provide initial screening at outreach events; however, certifications must be conducted only at authorized WIC sites. PROCEDURES: I. Designate one or more staff as an Outreach Coordinator to be responsible for ensuring all LA outreach activities, coordination with local health programs and services, and Annual Public Outreach Announcement (APOA) requirements are followed. The LA staff must: A. Make available appropriate health care services to applicants/participants and inform them of the health care services which are available. B. Plan for continued efforts to make health services available through written agreements with other health programs and medical care providers to lend administrative efficiency and participant convenience to the certification process. C. Arrange and maintain cooperative written agreements with any hospital providing care to applicants/participants. II. The WIC program is supplementary to other food distribution programs, and public assistance programs. The LA staff must: A. Inform applicants/participants of the availability of food distribution programs, and/or public assistance programs for participation and make necessary referrals to such programs. III. When conducting outreach in-person and/or through online platforms, LA staff must:

OUTREACH AND REFERRALS WPPM #700-01 Subject: Requirements Item: Overview

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Revised June 8, 2026 California WIC Policy and Procedure Manual A. Conduct outreach, recruitment, and advertising activities in a manner that directs applicants to the LA in their area, based on the applicant’s residential address. B. Direct applicants received from any online sign-up form or recruitment tool to the appropriate LA in their area through the CDPH/WIC MyFamily webpage if the applicant’s address falls outside the LA’s service area. LA staff may assist applicants in locating the LAs in their area as needed. AUTHORITY: 7 CFR §246.6(b)(3) and (5) 7 CFR §246.6(f) 7 CFR §246.7(a) 7 CFR §246.7(b)

22 CCR §40681(c) Notification of Participant Rights and Responsibilities WIC Nutrition Services Standards, Standards 3, 15, and 16 CROSS-REFERENCE: WPPM 700-07 Coordination with Local Health Program Services WPPM 700-08 Outreach Activities Requirements WPPM 1000-06 Opening a New Site WIC Local Agency Agreement, Exhibit B, Attachment II